Justin Timberlake has as many skills as an octopus has tentacles. Perhaps more.
Many would affiliate him with his performing careers in music and acting. Some may shine a light on his producing chops, whereas others may give a nod toward his collaborative abilities. Philanthropist, investor and hobbyist. Check, examine and verify.
It’s the last two that led Timberlake to 8AM Golf, which owns a group of golf brands that vary from a media magazine to apps, equipment, and course architecture and design.
And with that, 3’s is the most recent firm to enter the 8AM portfolio. What is 3’s? Founded in 2019 by restaurant and hospitality specialist Davis Sezna, 3’s blends golf entertainment, cutting-edge hospitality and leisure facilities with par-3 golf for golfers and non-golfers alike. 8AM Golf, along with Timberlake, favored 3’s so much it determined to speculate closely in it.
“The 3’s concept is one I’m extremely enthusiastic about,” Timberlake said. “Making golf more accessible, much less intimidating and more enjoyable is a ardour of mine, and that’s exactly what 3’s accomplishes with its 12-hole, par-3 structure and its relaxed ‘all-are-welcome’ vibe.”
Courtesy 8AM Golf
Ever since his father taught him tips on how to hit a golf ball at age 10, Timberlake took to the game the greatest way a spider takes to an online. Growing up, he leveraged athletic expertise to bolster his performing profession, which, in turn, afforded him the chance to enter the golf stage, so to speak.
In 2008, he was chosen to play in his first “Golf Digest U.S. Open Challenge,” whereby a foursome of Tony Romo, Matt Lauer, contest winner John Atkinson and Timberlake had been tasked with breaking 100 on a U.S. Open structure. Timberlake, who shot 98, lamented afterward, “they’re inhuman, how properly they stripe it,” in regard to the professionals. “It was tough and exhausting, but there’s something about this recreation that retains you coming back.”
And again he is.
Three years ago he joined 8AM Golf after having many golf investments thrown his means. Unsure which method to go, he approached Hoyt McGarity, 8AM Golf CEO. Timberlake seemed for guidance and appreciated how 8AM Golf was diversified in a suite of manufacturers.
“He brings ideas to us daily,” says McGarity. “I speak to him and his group several occasions every week. He’s very hands-on and passionate about specific areas in golf. His ardour is in areas you wouldn’t imagine. 3’s is something he positively loves.”
And why not, with the entertainment and hospitality issue woven in.
Sezna opened the first 3’s location in Greenville, S.C., in 2019. The 3’s concept options lighted, 12-hole par-3 golf, with adjacent follow areas, an 18-hole placing course and other golf-related sights. Lively music, in addition to bar and restaurant facilities, provide a laid-back, high-quality eating experience that provides to the enjoyable.
The minds behind 8AM Golf became drawn to the concept in the course of the pandemic. There have been plenty of entertainment-melded-with-driving-range experiences (think Topgolf, Drive Shack), and the same could probably be said of the miniature golf area.
A enjoyable factor is on full display at the likes of the Cradle brief course in Pinehurst, N.C., and the Hay at Pebble Beach, Calif., both par 3s.
McGarity embraces it.
“With the Cradle, you go on the market, have an excellent time, music is taking half in,” says McGarity. “No one, apart from resorts, has taken that idea to cities or to market.”
McGarity, Timberlake and staff thought there might be a chance to revive and associate with an established par 3—somewhere. They visited areas as far away as Japan and a quantity of other different global areas. Ultimately, through mutual pals, they discovered Sezna, who has done about 60 hospitality concepts that included refurbishing his 3’s location.
Courtesy 8AM Golf
McGarity says in addition they fell in love with the 3’s name.
“Is there anything more good for a par-3 short course?” he says.
Because the course is pristine, 8AM Golf plans on providing ample monetary support for off-the-course amenities, extra so in the areas of meals and beverage, the kitchen and attractions to keep customers entertained across the clubhouse.
That’s all it must do after Sezna revitalized the course in 2019.
“Saying that I’m excited to develop with 8AM Golf and JT would be an enormous understatement,” says Sezna.
Going forward, there are plans for the 3’s brand to develop. According to McGarity, they need to determine what “3’s 2.zero will appear to be.” That could result in renovating older par-3 programs, or those who want somewhat love. Or even developing new properties that relaxation on about 17 to 23 acres. Climate also comes into play. Does it make sense to construct a 3’s in a cold-weather state the place additional hooks could be wanted to draw clientele within the winter?
The objective is to make the next variations a huge part of the neighborhood and work with native companions.
“You want it to feel prefer it’s a part of the community quite than an enormous firm coming in and cookie-cutting these,” says McGarity.
In any event, to go alongside with birthday events and a bustling household nightlife ambiance, there are grand plans to one day host junior tournaments. Or possibly supply classes for these who could be intimidated to play. All demographics and variety are welcome.
Yet it all comes back to a vision that 8AM Golf and Timberlake envision: the enjoyable factor.
With enjoyable comes growth.
“I know Justin really believes on this,” says McGarity. “We know folks love quick programs. I wish I had one in Scottsdale the place I may take my youngsters.”