LIV Golf CEO Greg Norman is seen on the primary tee during the ultimate spherical of the LIV Golf Mayakoba at El Camaleón Golf Course, Sunday, Feb. 26, 2023, in Playa del Carmen, Mexico. (Photo by Jon Ferrey/LIV Golf by way of AP)
MARANA, Ariz. — LIV Golf has another authorized battle, but this time towards a foe with a really acquainted title.
LIV nightclub in Miami Beach has filed a court action to oppose LIV Golf’s try to register its trademark.
In the Notice of Opposition, the nightclub states that the logos “are visually, phonetically and aurally related and the goods/services share similarities.”
In other phrases, the legendary discotheque within the Fontainebleau Miami Beach is trying to block the Saudi-backed golf league at the door.
Masters 2023:Can Rickie Fowler, others nonetheless qualify to play in the 2023 Masters? Yes, and here’s how
More:Why Gary Woodland selected to stick with PGA Tour over LIV Golf | D’Angelo
More:LIV golf: What do the initials of Saudi Arabia-backed skilled tour mean?
LIV nightclub was based by hospitality entrepreneur David Grutman in 2008 and has been recognized as one of the best golf equipment in the country. It is famous for its excessive energy and for attracting the wealthy and well-known among actors, musicians, athletes and models.
LIV Golf was founded in 2022, is financed by Saudi Arabia’s Public Investment Fund and is headed by CEO and Commissioner Greg Norman of Palm Beach Gardens. It has attracted some rich and famous golfers who jumped from the PGA Tour.
According to the Sports Business Journal, the filings go on to note that LIV Miami’s trademarks are registered “throughout the globe” and have “been in use for 15 years.” The conclusions of the filings are that “shoppers will believe the LIV Golf emblems are affiliated with or endorsed by” LIV Miami and “the registration of the LIV Golf emblems will dilute the distinctive high quality” of the LIV Miami emblems.
Both firms chose LIV because it’s the Roman numeral for 54. Each LIV Golf occasion is 54 holes and the proper rating in golf is considered to be a 54 — 18 birdies on a par-72 course. LIV the nightclub’s location was in-built 1954 and it has been known as Miami’s Studio 54.
LIV’s second occasion of the season, and the first this 12 months in the us, might be Friday-Sunday at the Gallery Golf Club outside of Tucson.
This article initially appeared on Palm Beach Post: LIV nightclub in Miami Beach looking to block LIV Golf’s try and register trademark